Hi,

I’m a California product designer who empowers users through digital experiences.

Whether it’s working more efficiently, pursuing a business idea, or building community, I’m passionate about designing products that enhance people’s lives. Finding unexpected user insights and removing blockers through intuitive and delightful designs gets me excited to start each day!

Before saving construction workers from piles of paperwork at Procore, I advocated for users at Square and Caviar. Driving improvements while hitting business objectives taught me the power of great design and allowed the data nerd in me to flourish. I’m excited about applying data to my work, and I geek out over new interactions and animations that delight the user.

When I’m not brainstorming ways to improve a user experience, you can find me painting tigers, surfing big waves, or making my own sunscreen. My website’s getting a facelift, but I’m always happy to collaborate on a project or go for a surf. Shoot me a message at wkpeliks@gmail.com.